Persuasive Marketing Principles-How to Get Customers to Buy
Are you eager to get more sales with your online business? Are you finding that no matter how great your website looks and how wonderful and unique your product is that people are just not spending as much money with you as youd like?
You may have a fantastic product, or provide a great service, but if your value proposition isn’t on target with what it is the target audience is specifically seeking; then chances are you will not persuade them in to a sale.
One of the most important principles of persuasive marketing is getting out of your own frame of reference and positioning yourself as the customer. There are all kinds of techniques which people teach to do this, but if you are able to really capture the mindset instead the end result will be more natural. Go to your website and ask yourself: Why would I want to stay at this site? What is in it for me? Really be honest with yourself and you may be surprised at what you find.
A primary principle is accepting that the buying process is not logical but emotional. People dont buy ebooks on dieting; they buy hope that they will enjoy better health, increased energy and higher self esteem. They dont buy expensive cars, they buy the comfort and thrill and excitement that they provide. Make it a point to tell your customers what your product will do for them on an emotional level instead of telling them how it will happen.
An important principle of persuasive marketing is curiosity. Have you ever seen a sign that says wet paint and touched it anyway? Curiosity causes people to do some daring and even foolish things which they would not normally do. Learn to arouse peoples curiosity and dont tell them what they want to know unless they make a purchase. If you do, you can be assured that you are going to become an unpaid consultant and eventually end up out of business.
The breadcrumb principle often works fantastic for informational type products or services. Ebooks, and the like. Give away tidbits and lead the customer in to a series of questions, enticing them to want to deal with your organization.
Once you have a customer curious about your company, you can lead them on with information about why something is persuasive and what the end result will be. However, you keep the direct answer to the question hidden. A combination of curiosity and information which creates an emotional desire is irresistible to buyers.
Once you use these principles in conjunction you can bet that you will have a marketing strategy which gets you results. It is simply a matter of finding the right formula that works for your specific niche.
