How to Avoid the Common Mistakes when Using Google Adwords
The truth is its really hard to create a successful Google Adwords campaign whether you’re a newbie or an advanced internet marketer. It’s a high risk marketing method that will cost you dearly if you commit a mistake. You can always delay putting up your Adwords campaign but the insights and rewards will come only after you start your campaign and continually find ways to improve it.
These costly mistakes are addressed in the book The Definitive Guide to Google Adwords. Written by Perry Marshall, the book is all about getting excellent results from Adwords campaigns consistently.
Below are five common mistakes you must avoid to get you started in raking in huge traffic from your target market:
1. Writing keyword-less ads. By this I mean writing keywords only in the headline of your ad. Posting 1-2 keywords or keyphrases in the body of your ad will make it more relevant in the eyes of both your target market and Google.
2. Send traffic to your site’s homepage. The purpose of a site’s homepage is to provide broad information about the site and what it offers. There’s a good chance that your visitors will turn away if they have to exert effort to get the information they came for in the first place. This ultimately results in a low conversion rate and lost sales. Make it easy for your visitors by stating your offer upfront on a landing page.
3. Focusing on ‘broad’ keywords. Most beginners only use the ‘broad match’ function in searching for keywords in Google Keyword Selector Tool. This function is only useful for you to gain a feel of your niche or market. To really understand your niche, you have to dig deep for keywords. Use the ‘phrase match’ and ‘exact match’ functions in Google Keyword Selector Tool to produce a very precise keywords list.
4. Use of low-performing keywords. Discovering the exact keywords your target market use takes time. Monitor your Adwords campaign regularly to check if your keywords are performing as expected. If they’re not, look for other keywords to focus on. The Google Adwords Keyword Selector Tool has a ’synonym’ feature you can use to produce new keywords and make the most out of your campaigns.
5. An uninteresting headline. Each ad on average only has a second to grab the attention of viewers before they move on. The headline of your ad serves as the hook to reel in visitors. It’s the most prominent part of your ad and the quality of it will determine if the reader checks out the rest of the ad or not. State the most important benefit you’re giving in your headline to compel viewers to read the body of your ad and click through it.
